To be found by your target customers when they are searching for something related to your business is the most effective Marketing Approach that you can take.
If done right, you can take advantage of this free marketing median, which in turn gives you the best ROI when it comes to customer acquisition.
This is called Search Engine Optimization
Search Engine optimization is a process in which you optimize your website in a way that search engines such as Google and Bing can retrieve your website in a search result when someone is searching for a term or a phrase in those search sites.
As we already know that there is a lot of competition out there and for your website to show up in the first page of a search is extremely difficult without proper implementation and research.
Here's the thing...
Google being one of the search engine giants provides us several tools and predefined rules and techniques that we can adapt in order to get started with the optimization process of our website and site elements.
SEO is no easy task. Since it's easy to get penalized by search giants like Google, you have to be extremely diligent when it comes to optimizing your website.
If you'd like to learn more and are serious about optimizing your website for SEO, please read this blog post.