SEO – Search Engine Optimization for your site

What is SEO?

Search engine optimization is one of the most important factors for your website. In order for you website to be searched on google you need to carry out these basic steps as a must and then you can dive into the details.

Metadata

Meta tags are a great way for webmasters to provide search engines with information about their sites. Meta tags can be used to provide information to all sorts of clients, and each system processes only the meta tags they understand and ignores the rest. Meta tags are added to the section of your HTML page and generally look like this:

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Canonical URLs

If your site has identical or vastly similar content that’s accessible through multiple URLs, this format provides you with more control over the URL returned in search results. It also helps to make sure that properties such as link popularity are consolidated to your preferred version.[Read more]

Rich Snippets (Source Schema.org)

Your web pages have an underlying meaning that people understand when they read the web pages. But search engines have a limited understanding of what is being discussed on those pages. By adding additional tags to the HTML of your web pages—tags that say, “Hey search engine, this information describes this specific movie, or place, or person, or video”—you can help search engines and other applications better understand your content and display it in a useful, relevant way. Microdata is a set of tags, introduced with HTML5, that allows you to do this.

Create a sitemap

If your site has identical or vastly similar content that’s accessible through multiple URLs, this format provides you with more control over the URL returned in search results. It also helps to make sure that properties such as link popularity are consolidated to your preferred version.[Read more]

Creating a Robots file

A robots.txt file is a file at the root of your site that indicates those parts of your site you don’t want accessed by search engine crawlers. The file uses the Robots Exclusion Standard, which is a protocol with a small set of commands that can be used to indicate access to your site by section and by specific kinds of web crawlers (such as mobile crawlers vs desktop crawlers).[Read more]

Make proper use Keywords in H1 tags and keywords in Anchor tags
Proper use of keywords in the content makes it very obvious when the search engine crawls through the site and finds the useful and to the point information in the main elements of the site content.[Read more]

Getting links from trusted websites and forums with high PR[public relations].

Be a guest writer in website that has good activity and good amount of readers. Write on public forums and blog posts on several blog sites which allow free content distribution and link back.

Optimize content

Optimize content for better SEO, make proper use of <h1> tags for main title of the content and use <h2> tags for sub heading.
Make proper use of Alt tags for images and title tags for links.

Submit URLs to Google’s index

Visit these links and submit the URL once your website is ready and live.

https://www.google.com/webmasters/tools/home?hl=en

Add your site to Google’s search console

https://www.google.com/webmasters/tools/submit-url?continue=/addurl

If it is a physical business register your site with Google’s businesses

https://business.google.com/add

Read more about getting your content listed in the link below

https://support.google.com/webmasters/answer/6259634?hl=en

Set up Google analytics account.

There is a lot you have to cover to compete with other companies in your field, but rest assure these steps will serve as a strong foundation for building proper SEO for your online presence.

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